The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
CBB 2014: Accompanying Program
Exhibitor Technology Exchange Seminar
Date: Oct. 13, 2014
Venue: Hall E1 Hall W2
As an important academic event during CBB2014, the Exhibitor Technology Exchange Seminar will take place in Hall E1 and Hall W2 from the afternoon of Oct. 13 to Oct. 15. Twenty-one exhibitors will give twenty-seven lectures: TOYO-NOCA will speak on “CP Beer No Kieselguhr Filtration”, ZIEMANN will bring “Innovations of Ziemann Brewhouse”, Grundfos will lecture on “Energy-saving of pumps in beer and beverage production”, Cavitus will give a speech on the topic “Ultrasonic Technology Applied in Bottling De-foaming, Process De-foaming and Temporary Viscosity Reduction”, Emerson will showcase their latest technology about “Energy saving and Smart Efficiency”; Schneider will talk about “Wonderware EMS solution for Brew & Beverage Industry”. Other topics at the seminar include additives, processing techniques and packaging, making it a proper platform for technology exchangesc and communication.
Seminar on Raw Materials and Additives in Liquid Food
Date: Oct. 13, 2014
Venue: Hall E1
To address the raw materiasl and additives in liquid food processing, CBB2014 will
organize a “Seminar on Raw Materials and Additives in Liquid Food” in Hall E1 on the
afternoon of Oct. 13. Dele, Ashland and Novozymes will give lectures on topics like
“Malt Extraction Technology” or “Beer Stablizer and Clarifier”.
Liquid Food Cleaning Technology and Product Zone
Date: Oct. 14 – 15, 2014
Venue: Hall W2
In terms of liquid packaging, CBB 2014 will cooperate with the China Cleaning
Products Industry Association and expand the exhibition on liquid packaging to daily
chemicals in order to bring new blood to the exhibition. Through CBB 2014, the daily
chemical industry will be able to find the latest information on liquid packaging. A large
number of visitors from this field will come to the trade show. At the same time, a
Liquid Food Cleaning Technology and Product Zone will be set up at the exhibition to
present the latest technologies. A Liquid Food Industry Cleaning Technology Forum
will also be organized.
China Liquid Food Machinery Top 10 Enterprises
Date: Oct. 15, 2014
Venue: Hall W2
Regarding the liquid food and liquid packaging equipment industry, CBB 2014 will
work together with the China Light Industry Machinery Association to organize the 2nd
China Liquid Food Machinery Top 10 Enterprise awarding ceremony. It is expected to
exhibit the most privileged players in the industry and offer references to the buyers.
China International Brewing Conference
Date: Oct. 9 -12, 2014
Venue: Friendship Hotel, Beijing, China
CBB 2014 not only exhibits all the raw materials, process technologies, equipment,
logistic systems and tracking systems needed in the complete process from material
to the finished product, but more importantly, highlights the exhibition of beer and beer
culture. The event is organized in association with China Alcoholic Drinks Association
(CADA) Beer Branch, China International Research Institute of Food and
Fermentation Industries (CNRIFFI), VLB Berlin, ASBC (American society brewing
chemists), the International Research Center of Brewing and Distilled Liquor of
UK(ICBD), and The French Research Institute of Brewing and Malting(iFBM). They
further consolidate CBB as the most inclusive trade platform in the Asian-Pacific
region combining exhibition and conferences.
Beijing International Distilled Liquor Technology Summit
Date: Oct. 13 – 16, 2014
Venue: Friendship Hotel, Beijing, China
The 2014 Beijing International Distilled Liquor Technology Summit cooperates with
the China Winery Industry Association, the China International Research Institute of
Food and Fermentation Industries, the French Cognac Technology Center, the
Scotland Whisky Research Institute, the International Research Center of Brewing
and Distilled Liquor of UK, the Russia Vodka Research Center and the Japan Winery
Association. The Summit will feature expert talks on Chinese liquor, brandy, whisky,
vodka, gin, rum, tequila, Japanese wine and Korean Sochu, making it a great event
for the distilled liquor world.
China Brew & China Beverage (CBB), International Brew & Beverage Processing
Technology and Equipment Exhibition for China, takes place every two years in China.
It is regarded as the most important event for the sector in China and Asia. Messe
M?nchen International, the organiser of drinktec, the world?s leading trade fair for the
beverage and liquid food industry, has been a co-organiser of CBB since August 2011.
In this function, and together with its subsidiary MMI Shanghai, it is the contact and
contracting partner for all international (i.e. non-Chinese) exhibitors at CBB. This
responsibility also encompasses acquisition of these exhibitors and providing support
and advice to them before and during CBB.
In addition to international exhibitor promotion for CBB, drinktec is also leveraging its
worldwide resources, together with CNUE, to promote CBB to international visitors,
especially in the South Asia/Pacific region, e.g. Korea, Japan, Malaysia, the
Philippines and Indonesia.
The next CBB will take place October 13 – 16, 2014. More than 700 exhibitors are
expected to attend on a hall space of 80,000 sqm.
For further information, please visit: http://www.chinabrew-beverage.com/english/ or contact:
Beijing Zhongqing Heli International Exhibitional Co., Ltd.
Add: No.33, Xihuangchenggen South Str., Xicheng Dist., Beijing, China, 100032
Tel: +86-10-66085371, 66021536, 66012114, 66017874
E-mail: [email protected]
MMI (Shanghai) Co., Ltd.
11/F, GC Tower, 1088 Yuanshen Rd., Pudong, Shanghai, China, 200122
Tel: +86-21 2020 5545
Fax: +86-21 2020 5688
Email: [email protected]
5 Aug. 2014