10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
GEA at Chillventa 2014 – innovations for cooling and climate control
Presentations by GEA Heat Exchangers will include new GEA Denco equipment for climate control of computer centers, heat exchangers for building services, redesigned industrial GEA Goedhardt air coolers, as well as GEA K?ba air coolers for the refrigeration of food and beverages. GEA Heat Exchangers will also present new GEA Searle gas coolers. The new GEA CAIR®pool series from the area of climate control will also be in the spotlight:
40 % less power consumption with the GEA CAIR®pool series of swimming-pool climate-control systems
GEA Heat Exchangers replaces the previous swimming-pool climate-control CAIR®fricostar range by its new GEA CAIR®pool series with its completely new internal configuration and highly efficient components. The new engineering design leads to significantly less corrosion susceptibility and reduces the danger of pollutant emission into the swimming pool. The GEA CAIR®pool series also reduces power consumption by approx. 40 % compared to standard market solutions. The gains in efficiency are the results of such improvements as EC fans, inverter-controlled compressors, electronic expansion valves, and a new closed-loop control strategy. With respect to various application and installation situations, the user has a choice of extraordinarily efficient double-plate heat exchangers, small-footprint Power Tubes, and even liquid-coupled energy recovery systems. The last-stated possibility enables heat recovery in configurations with separate installation of supply-air and extract-air units. With 13 model sizes, the series covers the entire spectrum of requirements: private swimming pools, wellness facilities and hotel pools, as well as public swimming pools and leisure centers. Accordingly, models are available with maximum air flow of 800 m?/h for the smallest units, up to approx. 36,000 m?/h for the largest models.
GEA Refrigeration Technologies, on the occasion of Chillventa 2014, will introduce a number of new developments: for example, it will premiere the new F28, an open GEA Bock piston compressor. The innovations will also include the GEA BluGenium chiller series (maximum cooling duty of approx. 280 to 1200 kW), with its outstanding European Seasonal Energy Efficiency Ratio (ESEER value) of approx. 9.5. Likewise new is the compact G100 ice generator, made of stainless steel. The new GEA Omni control system will also surely draw the keen attention of the public.
GEA Omni™ – a control system for refrigeration and gas compression facilities
In its development of the GEA Omni™ control system, GEA Refrigeration Technologies has placed top priority on simple and intuitive operator action. This is possible by the HD multi-touch color display, which not only shows text and images clearly, but also enables context-sensitive menu navigation. This means that operators can easily find their way without a long learning curve. The product is called “GEA Omni” because it is an open system that can control the components of a refrigeration facility or a gas compressor facility – and not only GEA equipment, but also that of other manufacturers. Separate, auxiliary control systems for periphery components are therefore often unnecessary. Various maintenance functions, the support of common industrial communication standards, and a clearly organized panel simplify initial startup and plant service.
Press Relations and Public Affairs-GEA Heat Exchangers:
HX Holding GmbH
Dorstener Str. 484
44809 Bochum, Germany
Tel.: +49 (0)234 980-2584
Press Relations and Public Affairs-GEA Refrigeration Technologies:
GEA Refrigeration Technologies GmbH
Dorstener Str. 484
44809 Bochum, Germany
Tel.: +49 (0)234-980-2862
11 Aug. 2014