The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
ZIEMANN at BrauBeviale 2014
ZIEMANN International GmbH in Ludwigsburg will be focusing on two very interesting process innovations at BrauBeviale 2014 with "Ice Age" and "Lotus".
Ice Age permits the regenerative cooling of brewery equipment. At the heart of the procedure is the storage of natural cold in the form of artificially generated snow, which produces cold water when melting, thus supplying the brewery consumers with cooling energy. In this regenerative way, Ice Age achieves a COP (coefficient of performance) that is 50 to 70 times higher than that achieved by a standard brewery cooling system.
The new Lotus lauter tun design means that, given the required performance and wort quality, the source area per outlet can be extended up to at least 2.5 m2. This means that Lotus ideally meets the current requirements for a lauter tun. As the international market for artisan beer speciality brewing is booming, a lauter tun must not only be able to process a variety of charges and original worts efficiently, but also have a "simple and smart" design. Apart from lauter tuns, Ziemann also offers proven mash filter technology.
Moreover, Ziemann will demonstrate at the BrauBeviale that the company offers custom-made solutions for both artisan and large-scale breweries - from the brewhouse to the pressure tank cellar. The range of brewhouse offers ranges from malt supply via the grist mill, mash vessels, lauter tuns, mash filters, wort kettles and the whirlpool to the wort-cooling facilities. The cooling block is also fully covered, i.e. fermentation and storage tanks, pressure tanks, yeast and water tanks and the necessary process technology. Last but not least, Ziemann is a highly sought-after partner when it comes to the modernisation, capacity extension or turn-key construction of a brewery.
Hall 6, Stand 100
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-mail: [email protected]
17 Sep. 2014