The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
A new “Ice Age”
With the novel technology “ICE AGE” ZIEMANN International GmbH, Ludwigsburg will once again impressively demonstrate its innovative drive at the BrauBeviale. ICE AGE permits the regenerative cooling of a segment that is responsible for more than 40 percent of the total electricity consumption of a brewery – the refrigeration. At the heart of this process is the storage of natural cold in the form of artificial snow, which produces cold water when melting, thus supplying the consumers within the brewery with cooling energy. Cold generation by means of ICE AGE has a 50-fold to 70-fold higher “Coefficient Of Performance” (COP) than modern brewery refrigeration systems.
With three months of snow production and one melting month, ICE AGE is able to buffer one third of the annual cooling requirement of a brewery, with highest energy efficiency. During the remainder of the year, the existing refrigeration system supplies the cooling requirement. Even a conservative estimate results in an attractive amortization period for the investment.
Moreover, Ziemann will demonstrate at the BrauBeviale that the company offers sophisticated and tailor-made solutions for both craft breweries and large-scale breweries – from the brewhouse to the bright beer tank cellar. The product range in the brewhouse covers the malt intake, grist mills, mash vessels, lauter tuns, mash filters, wort kettles and the whirlpool up to the wort cooling. For the cold block area Ziemann offers fermentation and storage tanks, bright beer tanks, yeast and water tanks as well as the required process technology. For modernizations, capacity expansions as well as for completely new brewery plants - Ziemann provides innovative solutions and is a competent and reliable partner.
Ziemann International GmbH has become a member of the China International Marine Container (CIMC) Group since August 2012 and within this group is a 100% subsidiary of the Dutch CIMC Enric Tank and Process B.V.
For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-Mail: [email protected]
Process diagram of the “ICE AGE” cooling supply. The consumers are integrated in a first circulatory system. The second circulatory systems is used for the production of artificial snow.
1 Oct. 2014