10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Pentair presents latest generation BMF-18 product line at Brau Beviale 2014
Pentair is continuously working on further improving its advanced BMF system, which resulted in a BMF-18 product line that sets new standards in efficiency, sustainability and smart design. Pentair’s BMF-18 is now equipped with an increased number of proven Pentair components and technologies. Along with S?dmo valves & components and Haffmans quality control equipment, a CPM Sterile Filter, type PSF, is now standard equipment in the BMF’s carbon dioxide (CO2) supply line. In addition, Pentair hygienic pumps have been integrated into the BMF-18. This enables Pentair to provide our customers a BMF solution that ensures even higher system security, along with advantages in Total Cost of Ownership.
Increased sustainability through caustic reuse
For BMF, operating costs are mainly determined by consumption of utilities and chemicals, and replacing the membranes once every two to three years. To filter the highest-quality beer with the lowest financial and environmental impact, Pentair’s BMF-18 is now equipped with an optional caustic reuse unit. The unit allows system operators to collect caustic solution from the Cleaning-in-Place (CIP) procedure and reuse. This reduces caustic consumption by 30 percent, along with significant water savings.
BMF-18 Compact gets even more compact To meet the specific requirements of mid-size breweries with annual production of up to 1.5 million hectoliters, Pentair provides a turnkey BMF solution that offers all the advantages of the original BMF concept at a significantly lower investment cost. The BMF-18 Compact now comes standard with Pentair’s proven blending and carbonization unit, the CarboBlender, which results in CAPEX savings and an even more compact BMF system. The BMF-18 Compact’s robust design allows for assembly prior to transportation. While the system is being built and tested at the factory, the brewery can prepare the necessary piping. In the brewery, the BMF-18 Compact is installed as a plug-and-play system and tailored to the brewery’s specific conditions. This significantly shortens the commissioning period and makes it possible to filter the first beer one week after arrival at the brewery.
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ABOUT PENTAIR PLC
Pentair plc (www.pentair.com) delivers industry-leading products, services and solutions for its customers’ diverse needs in water and other fluids, thermal management and equipment protection. With 2013 revenues of $7.5 billion, Pentair employs approximately 30,000 people worldwide.
Sjoerd van der Sterren
Head of Marketing & Business Intelligence Food & Beverage Process Solutions
Pentair Filtration & Process
Direct: +31 77 323 23 35
Email: [email protected]
27 Oct. 2014