The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
ZIEMANN at the BrauBeviale 2014
With the ‘Brewery of the 21st Century’ ZIEMANN International GmbH, Ludwigsburg is creating the infrastructure to convert a brewery completely or partially to renewable energy sources. The operation with renewable energy sources includes the heating and cooling of a brewery. Ziemann will be presenting this concept together with the natural cooling technology ICE AGE at the BrauBeviale. This holistic approach fundamentally differentiates the ZIEMANN concept from all energy storage solutions previously presented on the market.
At the heart of the ‘Brewery of the 21st Century’ are intelligent hot water storage tanks and distribution circuits, with all consumers supplied ‘just in time’. With 120° C and 95° C, the distribution circuits cover the two most important temperature levels of the hot-water operated brewing process. The circuits are fed by a consistent heat recovery system and renewable sources, such as solar heat, biogas or geothermal energy. The respective heat source is incorporated into the heat circuits as a modular unit. This facilitates the heat supply to a brewery in accordance with the very pragmatic principle of ‘plug, heat and brew’.
The renewable cold generation is ensured via well-tested energy/heating/cooling coupling systems. Ziemann feeds the cooling energy of the bottled beer back to this independent cold storage and distribution circuit and, thus, opens up a previously unused source of cooling.
ICE AGE, another interesting module of this ‘Brewery of the 21st Century’, is one of Ziemann’s main innovation topics at this year’s BrauBeviale. In this process, natural cold is stored in the form of technically generated snow, which generates cold water as it melts. This supplies the consumers within the brewery with cold energy.
The long-term goal of Ziemann’s energy management concept ‘Brewery of the 21st Century’ is a brewery that is independent of fossil fuels, with energy costs that can be predicted in the long term. Ultimately, this allows the master brewer to brew with traditional recipes alongside creating new styles of beers. Partial mashing, long wort boiling times and lower storage temperatures are now economically and ecologically justifiable. In times of internationally increasing demand for beer specialities, this is the key to success for a 21st Century Brewery.
Hall 6, Stand 100
For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-Mail: [email protected]
28 Oct. 2014