Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
ZIEMANN at the BrauBeviale 2014
With the ‘Brewery of the 21st Century’ ZIEMANN International GmbH, Ludwigsburg is creating the infrastructure to convert a brewery completely or partially to renewable energy sources. The operation with renewable energy sources includes the heating and cooling of a brewery. Ziemann will be presenting this concept together with the natural cooling technology ICE AGE at the BrauBeviale. This holistic approach fundamentally differentiates the ZIEMANN concept from all energy storage solutions previously presented on the market.
At the heart of the ‘Brewery of the 21st Century’ are intelligent hot water storage tanks and distribution circuits, with all consumers supplied ‘just in time’. With 120° C and 95° C, the distribution circuits cover the two most important temperature levels of the hot-water operated brewing process. The circuits are fed by a consistent heat recovery system and renewable sources, such as solar heat, biogas or geothermal energy. The respective heat source is incorporated into the heat circuits as a modular unit. This facilitates the heat supply to a brewery in accordance with the very pragmatic principle of ‘plug, heat and brew’.
The renewable cold generation is ensured via well-tested energy/heating/cooling coupling systems. Ziemann feeds the cooling energy of the bottled beer back to this independent cold storage and distribution circuit and, thus, opens up a previously unused source of cooling.
ICE AGE, another interesting module of this ‘Brewery of the 21st Century’, is one of Ziemann’s main innovation topics at this year’s BrauBeviale. In this process, natural cold is stored in the form of technically generated snow, which generates cold water as it melts. This supplies the consumers within the brewery with cold energy.
The long-term goal of Ziemann’s energy management concept ‘Brewery of the 21st Century’ is a brewery that is independent of fossil fuels, with energy costs that can be predicted in the long term. Ultimately, this allows the master brewer to brew with traditional recipes alongside creating new styles of beers. Partial mashing, long wort boiling times and lower storage temperatures are now economically and ecologically justifiable. In times of internationally increasing demand for beer specialities, this is the key to success for a 21st Century Brewery.
Hall 6, Stand 100
For further information, please contact:
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-Mail: [email protected]
28 Oct. 2014