10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Press Releases NürnbergMesse
* NürnbergMesse is first exhibition company audited to ISO 50001
* Energy management distinguished by extensive strategy
N?rnbergMesse is the first exhibition company to be certified to ISO 50001. For Dr. Roland Fleck and Peter Ottmann, CEOs of N?rnbergMesse, this is another major step on the way to the company achieving its set energy targets: “We have set ourselves a really high standard with the energy campaign. After DGNB certification and the introduction of electromobility, the fact that our energy management system has now been certified to ISO 50001 as the first ever for an exhibition company is a veritable accolade!” The basis for the certification is an in-house energy management system previously implemented by a separate “energy team”.
Taking hall 3A into operation at the beginning of 2014 increased the exhibition area on the N?rnbergMesse site to currently 170,000 m?
A large package of measures has been assembled that covers items like systematically recording and processing energy data, optimizing lighting systems, reducing heat consumption or significantly increasing the share of renewable energy. The extensive auditing process calls for demanding logistic, technical and legal quality standards if the coveted ISO certification is to be achieved at the end. “When Peter Ottmann and I started as CEOs of N?rnbergMesse in 2011, we also wanted to make our own mark in the energy segment. I’m pleased to say that we can now harvest the first fruit from the seeds sown three years ago,” says Dr. Roland Fleck. For CEO colleague Peter Ottmann, the company’s energy campaign fits in 1:1 with the orientation of the N?rnbergMesse programme: “We have a powerful portfolio of energy events and N?rnbergMesse is also traditionally strong in sustainability matters. Our energy campaign is an excellent link between the two segments – and today’s ISO certification is the icing on the cake.”
The glass facade alone sets impressive standards for NCC Ost
“Energy efficiency is a key element of the energy of the future. It enables companies to cut their energy consumption and optimize costs and improve competitiveness too,” says Josef Hasler, Chief Executive Officer of N-ERGIE Aktiengesellschaft. “The specialists from N?rnbergMesse and our subsidiary N-ERGIE Effizienz GmbH have cooperated outstandingly as a team on the path to certification.”
Background to ISO 50001
The purpose of this international standard is to define quality standards for the energy segment that result in energy efficiency, cost savings and a reduction of greenhouse gas emissions. Certification to ISO 50001 applies the requirements of the international standard to organizations and companies. N?rnbergMesse was confirmed as the very first exhibition company to meet the high requirements in the audit conducted by T?V Rheinland in October 2014.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in over 100 countries.
4 Nov. 2014