The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Press Releases NürnbergMesse
* NürnbergMesse is first exhibition company audited to ISO 50001
* Energy management distinguished by extensive strategy
N?rnbergMesse is the first exhibition company to be certified to ISO 50001. For Dr. Roland Fleck and Peter Ottmann, CEOs of N?rnbergMesse, this is another major step on the way to the company achieving its set energy targets: “We have set ourselves a really high standard with the energy campaign. After DGNB certification and the introduction of electromobility, the fact that our energy management system has now been certified to ISO 50001 as the first ever for an exhibition company is a veritable accolade!” The basis for the certification is an in-house energy management system previously implemented by a separate “energy team”.
Taking hall 3A into operation at the beginning of 2014 increased the exhibition area on the N?rnbergMesse site to currently 170,000 m?
A large package of measures has been assembled that covers items like systematically recording and processing energy data, optimizing lighting systems, reducing heat consumption or significantly increasing the share of renewable energy. The extensive auditing process calls for demanding logistic, technical and legal quality standards if the coveted ISO certification is to be achieved at the end. “When Peter Ottmann and I started as CEOs of N?rnbergMesse in 2011, we also wanted to make our own mark in the energy segment. I’m pleased to say that we can now harvest the first fruit from the seeds sown three years ago,” says Dr. Roland Fleck. For CEO colleague Peter Ottmann, the company’s energy campaign fits in 1:1 with the orientation of the N?rnbergMesse programme: “We have a powerful portfolio of energy events and N?rnbergMesse is also traditionally strong in sustainability matters. Our energy campaign is an excellent link between the two segments – and today’s ISO certification is the icing on the cake.”
The glass facade alone sets impressive standards for NCC Ost
“Energy efficiency is a key element of the energy of the future. It enables companies to cut their energy consumption and optimize costs and improve competitiveness too,” says Josef Hasler, Chief Executive Officer of N-ERGIE Aktiengesellschaft. “The specialists from N?rnbergMesse and our subsidiary N-ERGIE Effizienz GmbH have cooperated outstandingly as a team on the path to certification.”
Background to ISO 50001
The purpose of this international standard is to define quality standards for the energy segment that result in energy efficiency, cost savings and a reduction of greenhouse gas emissions. Certification to ISO 50001 applies the requirements of the international standard to organizations and companies. N?rnbergMesse was confirmed as the very first exhibition company to meet the high requirements in the audit conducted by T?V Rheinland in October 2014.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide.Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in over 100 countries.
4 Nov. 2014