10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
ZIEMANN at the BrauBeviale 2014
At this year’s BrauBeviale ZIEMANN International GmbH, located in Ludwigsburg, will be focussing on the lautering technology. In this respect, Ziemann takes into account that the lautering process plays an important role in terms of efficiency, wort quality and the brewing sequence. Furthermore, the current market trends have a direct influence on the design and areas of application of a lauter tun or mash filter.
On the one hand, there are the craft breweries, whose production is oriented towards the traditional brewing process. Currently, these craft breweries are very successful with their special craft beers. For this segment Ziemann offers its new LOTUS lauter tun design from a cast-out wort volume of 50 hl. Ziemann will be presenting the new lauter tun design during the BrauBeviale. Lotus is particularly suitable for craft breweries, since the lauter tun efficiently processes different types of grist and original wort and impresses with its simple and smart design.
Global large-scale breweries, however, also need the right tools for the production of beer. For this segment Ziemann offers its proven high-performance lauter tun as well as its self-developed mash filter TCM (Thin Layer Chamber Mash Filter). The mash filter system has established itself in the market, especially where high-gravity beers are brewed with raw grains or an alternative source of starch. Under these conditions, the mash filter TCM processes up to 25 tons of grist and brew sizes of up to 1,500 hl. Moreover, the Ziemann mash filter accomplishes up to 16 brews per day.
Ziemann is therefore the world’s only supplier who offers both mash filters and lauter tuns for all relevant market segments. Ziemann advises its customers on the selection of the appropriate system, taking into account the individual needs and requirements. Furthermore, Ziemann provides innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake right through to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to the wort cooler. In the area of the cold block Ziemann offers fermentation and storage tanks, bright beer tanks as well as yeast and water tanks. Ziemann plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – Ziemann provides innovative solutions and is a valued expert.
Last but not least, Ziemann is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. Ziemann supports its customers, for example, in developing individual beer recipes.
Hall 6, stand 100
ZIEMANN International GmbH
Schwieberdinger Strasse 86
Phone: +49 7141 408 377
E-Mail: [email protected]
Ziemann is the only supplier who offers both lauter tuns and mash filters for all relevant market segments. The mash filter TCM is particularly suitable for large-scale breweries, which process raw grains or an alternative source of starch.
11 Nov. 2014