Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Taiwan & Vietnam. Gold Medal Taiwan Beer reportedly close to signing deal on opening brewery in Vietnam
After more than two years of market survey and assessment, the state-owned enterprise has decided to partner with Sapporo Vietnam Co. Ltd., a fully owned subsidiary of Japan's Sapporo International Inc., which will handle production of its beer in Vietnam, the source said.
The Taiwanese and Japanese companies are expected to sign a contract on December 17 at Taiwan Trade Center's representative office in Ho Chi Minh City, and R.O.C. Representative to Vietnam Huang Chih-peng will also be present, the source said.
Under the deal, Sapporo Vietnam will be responsible for production of Taiwan Beer in the southern province of Long An near Ho Chi Minh City, while a Vietnamese company will handle the marketing, according to the source.
Taiwan Beer is expected to hit the Vietnamese market before March 2016, in the first overseas venture by Taiwan Tobacco & Liquor Corp. in alcoholic products.
The company is also aiming to expand sales to other Association of Southeast Asian Nations (ASEAN) markets via the deal, the source said.
With a population of 90 million, Vietnam is one of the world's largest consumers of alcohol. According to statistics, beer sales in the country were around 3.1 billion litres in 2014. Based on the average price of US$1 per litre, the country's beer sales totaled some US$3.1 billion last year.
17 Dec. 2015