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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

CEO of Yanjing Beer: “China enters into a phase of oligopolistic competition“

Li Fucheng, CEO of Beijing Yanjing Beer Group Corporation, commented on the situation on the beer market in China at the economic conference.

He noted that currently the oligopolistic competition in Chinese beer industry has become more evident.
It is expected that in 2015 more than 80% of sales will belong to 5 beer giants: China Resources Snow, Tsingtao beer, Anheuser-Busch InBev, Yanjing Beer and Carlsberg. The consolidation of the brewing industry in China will largely be due to these beer giants.
The market data indicate that consumption of beer in China will be reoriented to a high-quality product. According to the research in the next five years the consumption of high-quality beer will gradually increase and the price of Chinese beer will increase by 17%. The premium segment will have 20% of the market.
According to Li Fucheng, the entering of the market into a phase of oligopolistic competition indicates the maturity of the beer industry in the country. Whilst at the national level the market is more or less stable, competition in the regions is becoming more complicated and intense.

18 Dec. 2015

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