Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Hard Liquor Sales on the Rocks; Beer, Wine on Highball in Kerala
The consumption of hard liquor has plummeted giving cause for cheer, but the sharp increase in the sale of beer leaves much to be desired, say anti-liquor activists.
A comparison of liquor sales during the first 11 months of 2015 with that of the same 11 months in 2014 will prove this. Latest data with the Kerala State Beverages Corporation, the government-owned liquor monopoly, shows that sale of Indian Made Foreign Liquor (IMFL) has fallen by 11.17 per cent in 2015. Attribute it to the closure of over 730 bars and a 78 government-run liquor shops since March 31, 2014.
On the other hand, the mushrooming of beer and wine parlours has shot up beer sales by 44.96 per cent during January-November 2015 compared to January-November 2014. Wine sales have risen by 184.54 per cent. “When you take the past 20 months, IMFL sales have gone down by 25 per cent.
It is simple logic when you consider the three pillars of‘Availability, Accessibility and Affordability. But Kerala will pay heavily in the years to come for allowing beer and wine parlours to mushroom,” said Johnson Edayaranmula, director, Alcohol and Drug Information Centre-India.
Brandy sales fell by 7.8 per cent with Bevco selling 68.63 lakh litres less during January-November 2015 compared to the previous year. Rum, which has already lost out to brandy in popularity in Kerala, sold 1.23 crore litres less. Rum sales slipped by 15.21 per cent.
Sale of gin and vodka fell by 43.3 per cent and 22 per cent respectively. On the other hand, Bevco sold 3.20 crore more litres of beer and 9.35 lakh litres of wine during January-November 2015 than in 2014.
Surprisingly, whisky sales have also registered an increase of 17.36 per cent. 2015 saw tipplers downing an additional 3.31 lakh litres of whisky than in 2014, going by the data.
30 Dec. 2015