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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec

Vietnam. The government increases the excise tax on beer

Since January 2016, the prices of beer in the dealer networks and retail stores in Vietnam have increased sharply. The reason for this jump was the introduction on 1January 2016 of a new special consumption tax (SCT).

For example, in the supermarket chain Citimart the price of beer "333" has increased by 6000 to 226 000 dong per box. Earlier, in May 2015, the chain of Lotte Mart received notification of the increase in selling prices for the production of brewers by 1.7 - 2.7%.

According to the plan, the excise tax will increase to 55% since 31 December 2016, up to 60% since 31December 2017, and up to 65% since 1.01.2018. In accordance with the SCT, companies are obliged to pay the excise tax at two stages: at import and from sales in the domestic market.

Although the annual increase in the excise tax is 5%, it will inevitably affect the cost of production and the price of beer will increase by 7-8% from the current.

Indeed, besides the excise tax, the price of beer has been greatly influenced by the demand. With the New Year coming, the price of a box of beer has been increased from 15,000 to 30,000 dong during the week. According to Le Ngoc Dao, Deputy Head of the Department of Industry and Trade of Ho Chi Minh City, the demand for beer to about 40 million litres is expected, i.e. 30% higher than the average for the month.

13 Jan. 2016

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