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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec

China. The production volume of Tsingtao Brewery Company Wuwei to reach 10 million litres

In 2015, Tsingtao Brewery Company Wuwei output  more than 10 million liters of beer and moved from the category of small breweries into the category of medium-sized enterprises.

According to the company’s representative in Wuwei, in 2015 the production and sales of beer of Tsingtao Brewery has increased by 20% relative to last year. This is a significant achievement, because previously Wuwei brewery together with the other 40 domestic enterprises belonged to the group of small producers with a capacity of 10 million liters.

On 26 May2011, Tsingtao Brewery Company began the construction of a brewery in Wuwei within the framework of production expansion. A plot of land of 400 acres had been allocated for the construction of the brewery. In total 1 billion yuan was invested in this project. The production capacity of 20 million litres was planned. On 26 August 2013, the project was completed and the brewery was put into operation.

On 25 October 2015, the production volume reached 10 million liters of beer, which became a significant event not only for the brewery, but also for the economic development of the city.

18 Jan. 2016

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