Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
China. The production volume of Tsingtao Brewery Company Wuwei to reach 10 million litres
According to the company’s representative in Wuwei, in 2015 the production and sales of beer of Tsingtao Brewery has increased by 20% relative to last year. This is a significant achievement, because previously Wuwei brewery together with the other 40 domestic enterprises belonged to the group of small producers with a capacity of 10 million liters.
On 26 May2011, Tsingtao Brewery Company began the construction of a brewery in Wuwei within the framework of production expansion. A plot of land of 400 acres had been allocated for the construction of the brewery. In total 1 billion yuan was invested in this project. The production capacity of 20 million litres was planned. On 26 August 2013, the project was completed and the brewery was put into operation.
On 25 October 2015, the production volume reached 10 million liters of beer, which became a significant event not only for the brewery, but also for the economic development of the city.
18 Jan. 2016