The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Malaysia. Guinness Anchor boosts profit by 19.3% through cost reduction
The brewer told Bursa Malaysia that during the three months to Dec 31, 2015, it phased certain brand advertising and promotion investments, which will take place in the coming months. The company also achieved higher sales to retailers.
Despite higher sales driven by the Chinese New Year sell-in (sale to retailers), GAB’s revenue growth was marginal at 0.7% to RM524.55mil. “The underlying growth was partially off-set by the replacement of sales tax by the goods and services tax,” it explained.
GAB managing director Hans Essaadi said in a press statement: “Profit in the last quarter was largely due to our strategic commercial initiatives and taking the ongoing cost management practices to the next level. The excellent anti-contraband work carried out by the Government also helped our bottom line.”
However, he said GAB remained cautious in the year ahead despite favourable growth.
“We are confident GAB’s strong fundamentals will continue to help us maintain our leading market position in Malaysia. However, we are concerned that consumer sentiment may remain weak in 2016 in a challenging and changing environment,” he said.
“In view of the challenging year ahead, we will continue to focus on delivering key strategies for the financial year, whilst staying agile to face the changing environment. Backed by a resilient first six months performance, we remain cautiously optimistic about delivering a good performance for FY2016.”
Its half-year net profit rose by 17.% to RM153.94mil on 1.7% higher revenue of RM929.55mil.
In this challenging environment, GAB said, it strived to be innovative in its offerings.
In the last six months, the company launched four new variants -- Tiger White, Smirnoff Ice Black and limited edition offerings, Tiger Radler Mandarin Orange and Strongbow Red Berries. A limited edition packaging, Heineken Spectre, was also introduced.
On Nov 25 last year, GAB changed its financial year from June 30 to Dec 31. As a result, the financial statements for 2016 will be for a period of 18 months, beginning July 1, 2015 and ending Dec 31, 2016.
GAB, which is celebrating its 50th anniversary this year, has declared a special dividend of 30 sen per 50-sen share to commerate the occasion, on top of the interim dividend of 20 sen for this financial year. The dividend is payable on April 15.
GAB shares closed 10 sen higher at RM13.08 on Tuesday.
20 Jan. 2016