Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Russia. The range of alcohol in restaurants can be halved
Since 1 January 2016, with the expansion of the scope of the USAIS, the restaurants and cafes have lost the ability to legally purchase alcohol at retail stores and sell it. Igor Bukharov, the Chairman of the Federation of restaurateurs and hoteliers, explained this to Izvestia.
According to him, the USAIS system allows the registration of alcohol purchase by catering only at the company-wholesaler. The alcohol purchased at retail trade for selling at the restaurant drops out of the accounting system and would be considered by competent authorities as counterfeit. Also, HoReCa establishments of the same network lost the ability to reallocate the deliveries of alcohol from one place to another.
Alexei Nebolsin, the representative of “Opora Rosii”, is convinced that the range of alcohol in catering could decrease by 30-50%. “HoReCa turned out to be the least prepared for the introduction of the USAIS. First, only on 16 December they received an official letter from Rosalkogolregulirovaniy informing that they, like the retail trade, have to connect to the system. Second, HoReCa unlike stores has never formed a large stockpiles of alcoholic beverages,” Nebolsin explained the reasons of the upcoming shortage.
The USAIS system has no possibility to account the purchase of a bottle sold in a retail store. Small regional restaurants and cafes that provide the diversity only due to the purchase of alcohol in retail have serious problems with the purchase of alcohol. According to him, there are restaurants where wholesale suppliers do not even reach.
According to the Federation of restaurateurs and hoteliers, alcoholic products take up 40-50% in the turnover of cafes and restaurants and 80% in the turnover of bars. About 3% of the alcohol is realized though the catering.
Rosalkogolregulirovanie reported to “Izvestia” that according to the rules of the USAIS, HoReCa, which is retail, did not have the right to purchase alcohol from other retailers before.
We remindl that the USAIS that has been implemented in the production of strong alcoholic drinks since 2006 to account the production of alcoholic beverages. The USAIS helps to control the charging of excise duty as well as impedes the implementation of counterfeit goods.
20 Jan. 2016