Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Vietnam’s beer output rises 4.7 percent to 3.4bn liters in 2015
Including the 2015 figures, the Vietnamese brewery industry achieved an average of seven percent in annual growth between 2011 and 2015, the VBA said.
Currently, there are approximately 129 brewery production facilities across the country, many of which are large-scale plants with an annual capacity of 200 to 400 million liters, such as the Cu Chi Brewery Plant under Saigon Beer-Alcohol-Beverage JSC (Sabeco), the Vietnam Brewery Plant in Ho Chi Minh City, and the Me Linh Brewery Plant under Hanoi Beer-Alcohol-Beverage JSC (Habeco) in Hanoi.
According to the VBA, the total annual capacity of the local beer industry has to this point reached about 4.8 billion liters.
Vietnam currently imports about three million liters of beer and exports 70 million liters per year.
With regard to wine, about 162 industrial wine production plants nationwide produce roughly 70 million liters on a yearly basis, and the production of homemade wine for local consumption is estimated at over 200 million liters per year, according to the VBA.
Regarding beverages, the country’s output reached 4.8 billion liters in 2015, growing 8.38 percent on average in the 2011-15 period, the VBA said.
By the end of last year, Vietnam had had nearly 1,833 beverage production facilities with a combined annual capacity of over five billion liters.
Soft drinks and fruit juices experienced a high growth rate, making up 85 percent of the market share of beverages, while mineral water accounted for about 15 percent.
Using the 2015 results, the VBA has set ambitious targets for 2020, including producing 4-4.25 billion liters of beer per year, 8.3-9.2 billion liters of beverages per year, and 320-360 million liters of wine per year.
Vietnam is considered a highly potential market for both local and foreign brewers with an annual capacity of 3.1 billion liters, and a goal of 4-4.25 billion liters by 2020 following a plan set by the VBA.
It is also a market where competition is fierce between local and foreign rivals.
Masan Consumer Holdings, one of the biggest Vietnamese producers of fast-moving consumer goods under Masan Group, last month officially began operating its VND1.6 trillion (US$70.4 million) beer plant in the Mekong Delta province of Hau Giang, one day after entering into a massive deal with a Thai conglomerate.
The Masan Brewery HG plant, which covers 14.6 hectares in Nam Song Hau Industrial Park in Chau Thanh District, will help increase Masan Consumer Holdings Brewery’s capacity from 50 million liters to 150 million liters a year to keep up with rising demand.
Masan entered the beer market in September 2014 with Su Tu Trang (White Lion) beer products.
Last month, Masan also reached a $1.1 billion deal enabling a Thai brewery conglomerate to own a 25 percent stake in Masan Consumer Holdings and 33.3 percent of Masan Brewery.
The strategic cooperation between Masan and Singha Asia Holdings Pte Ltd of Thailand, which will reduce the ownership of Masan Consumer Holdings in Masan Brewery to 66.7 percent, is expected to be completed this month.
The two parties said the agreement will allow Masan and Singha to immediately expand their market from national to regional scales, with a focus on inland ASEAN countries, including Vietnam, Thailand, Myanmar, Cambodia and Laos, which have 250 million consumers in total.
Singha is a member company of the Group Boon Rawd Brewery, a Thai brewery established in 1933. Today Group Boon Rawd Brewery is the owner of a wide range of products with brands like Singha, Leo, B-ing, Purra, and Sanvo produced by its 50 affiliates.
Masan said the deal would help bring the total value of the company to $4.2 billion, up from its current VND56 trillion ($2.46 billion) capitalization on the Ho Chi Minh City Stock Exchange.
A report from the Ministry of Industry and Trade, seen by Reuters last month, revealed that Vietnam's biggest state-run brewer Sabeco does not wish to sell a major stake to a foreign shareholder.
The report was prepared for a meeting, to which no foreign media were invited, between ministry officials and heads of some state-owned enterprises, including Sabeco, on December 21, Reuters reported.
Vietnam, which consumes three billion liters annually, is currently the third-biggest beer market in Asia, after China and Japan.
In 2015, reports that the government will divest from many local beer firms captured the attention of a large number of foreign firms that do not want to miss the opportunities present in the 90-million-strong Southeast Asian country.
Many foreign brewers, like SABMiller, Kirin Brewery, Asahi Breweries, Asia Pacific Breweries, spoke publicly about their intention to become strategic partners of Sabeco after the trade ministry announced the government’s divestment plan.
Among them, Thai Beverage wanted to buy a 53 percent stake in Sabeco with several billion U.S. dollars, and Singha Corp also showed their intention to jump on the Sabeco bandwagon.
Currently, Sabeco’s market share is about 46 percent, while 17.3 percent is held by another state-run brewer, Habeco, and 18.2 percent is grabbed by Vietnam Brewery Limited, which produces and imports many products, including Heineken and Tiger.
20 Jan. 2016