Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Relaunched Sapporo beer gaining popularity in Vietnam
In November 2015, the well-known to Vietnamese consumer re-designed products came into the market. Sapporo has changed a colour of packaging of Premium beer 330 ml from golden to silver, and improved the taste and aroma of the drink.
For those who were not familiar with the company’s activity in Japan, the new beers came as surprise, because Vietnam is not accustomed to innovation in the field of alcoholic beverages. According to Mikio Masawaki, CEO of Sapporo Vietnam, the company’s goal was to guess the tastes of consumers of premium beer in Vietnam, as it is a segment with great potential.
The company believes it is a big achievement that the sales of beer have increased sharply to 150-200% two months after the release of a new product, compared to the same period last year. In 2016 Sapporo plans to expand the distribution of the brand from 4000 to 7000 outlets. Currently, the distribution geography of Sapporo covers Hanoi and Danang, Nha Trang, Da Lat.
21 Jan. 2016