Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Vietnamese craft beer attracts foreign tourists
The popular private breweries like Beer Garden, Beer Club and Beer House attract foreign tourists from the West who want to get a taste of the real flavored beer. Such breweries have simple furniture and meals, and the main emphasis is placed on the palatable taste of various craft beers.
This model of facilities has become popular in Vietnam. For example, the beer store of Bill Chapman uses the concept of Beer House, buying fresh beer at Craft Beer Company, in order to attract foreign tourists. According to its representative, Ryan Andrew Davenport, the products are exported to more than 50 service locations in Ho Chi Minh City, Da Nang, Nha Trang and Hanoi.
The employees of Beer House say that on weekdays they serve from 100 to 200 people and in the peak period to 300. On average, the visitors of the bar drink about 200 litres of beer for 1 day, as reported by Nhip Cau. The revenues of the beer business have increased by 5 times compared to the previous year.
26 Jan. 2016