10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Ministry of Corporate Affairs wants to take action against Mallya, other directors for USL fund diversion
The Ministry's notice to USL came on January 11 after it investigated the books of USL, which was under cloud for diversion of funds to group firms including the defunct Kingfisher Airlines, USL informed the Bombay Stock Exchange on Wednesday.
USL has reported that financial irregularities and fund diversion when Mallya ran the company has cost USL over Rs 7,200 crore. The USL board has recommended to Diageo to evict Mallya from the company, after it lost confidence in him due to the fraud.
USL also said the promoter director of USL, without naming Mallya, has assured the spirits company board that he would ensure the operations of the company would not be impacted due to the wilful defaulter notice by banks on him. Mallya is also the chairman of United Breweries, United Breweries Holdings Ltd and the defunct Kingfisher Airlines.
"The Reserve Bank of India's Master Circular on wilful defaulters along with certain covenants in the loan agreements sanctioned by the company's bankers raise an uncertainty on the impact of this development on the availability of credit facilities of the company," said USL.
Mallya has been declared wilful defaulter by State Bank of India and Union Bank of India for not repaying the loans, but got a stay from the Calcutta High Court on the status on technical grounds.
USL got shareholder approvals on January 22 to inform the board of industrial and financial restructuring (BIFR) that accumulated losses as on March 31, 2015 was Rs 5,045.45 crore, nearly 86% of its net worth of the previous financial years. Besides, the firm had made provision of Rs 2,082 crore due to losses and doubtful debts during last fiscal. USL also said that the firm is on path to recovery with its net worth improving to Rs 1,667 crore as on September and would not declare itself sick.
Mallya, who has said that his priority is to settle Kingfisher dues has 3.76% shares in United Spirits, of which almost 2.21% is pledged with banks.
USL Q3 net drops 45%
United Spirits, the Diageo controlled liquor firm reported 45% drop in third quarter profits to Rs 40.95 crore, while it showed 22% growth in revenue to Rs 2650.58 crore on higher sales of premium products from the British liquor firm stable in the Indian market
USL had reported profits of Rs 74.93 crore on revenues of Rs 2177.22 crore in the October to December period last year.
28 Jan. 2016