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Malaysia. Tapping into an auspicious year

Chinese New Year celebrations kicked off with a cheer for the Star Media Group Bhd (formerly known as Star Publications (M) Bhd) management and staff as Carlsberg Malaysia visited Menara Star in Section 16, Petaling Jaya.

Carslsberg MalaysiaStar Media Group chief executive officer and managing director Datuk Seri Wong Chun Wai, along with the senior management team, and Carlsberg managing director Henrik Juel Andersen officiated at the event by tapping beer from the Carlsberg Auspicious Bamboo.

Andersen said this year’s Chinese New Year 2016 promotion was a word-play on “one” and “six”, which in Mandarin — “yi liu” — meant auspicious.

“We have designed seven cans, with phrases for good fortune and good friendship, among other things, that are available in stores now,” he said, adding that this was the first time the brewer was carrying out such a festive promotion.

Andersen added that for 2016, the company was looking at a slightly soft market.

“It does not mean it will be a bad year, and we should be able to make our shareholders happy, but it will be challenging for the beer industry as well as for consumer goods,” he said.

1 Feb. 2016

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