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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. No alcohol – only tea and milk

A resolution on the prohibition of the consumption of beer, wine and other alcoholic beverages at state establishments of the region before and after Lunar New year has been issued in the Vietnamese province of Kon Tum.

According to the Deputy Chairman of Kon Tum, Nguyen Duc Tuy, previously civil servants and officials were allowed to drink light wine on New Year’s Eve and after it, however, a new regulation eliminates any alcoholic beverage.

The purpose of this regulation is to prevent accidents caused by drunk driving. The resolution No. 1663 of the Committee of the province on prohibition of consumption of beer and other alcohol has been in force  since January 2015, however, the problem has not been completely solved.

Wine and beer are prohibited, so drink tea, milk and soft drinks! This is how the head of the province offered the employees of state services to celebrate the New Year. By and large, it doesn’t matter with wine or tea in hand you congratulate others.

Vice-Minister emphasized that it would be difficult to impose the idea of replacing beer and wine with milk with a help of propaganda, therefore, measures are being taken at the legislative level.

The text of resolution in Vietnamese can be found here.

1 Feb. 2016



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