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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. Zhujiang Brewery will invest its share capital in craft beer

The Ministry of Commerce of China approved the participation of AB InBev Company in the purchase of 171 million of common shares of non-public emission of Zhujiang Brewery Group.

After completion of the share issue the share of AB InBev in the share capital of Zhujiang Brewery will increase from 25% to 29,99%.

Zhujiang Brewery intends to increase the non-public offer of shares up to 4.8 billion yuan and invest them in the expansion of production. More than 250 million yuan will be invested in 4 craft beer projects: Guangxi Zhujiang Brewing, beer bead Dongguan, Zhanjiang Pearl beer and Hunan Pearl beer.

The company plans to produce a craft beer with high added value in a package of 1 or 5 litres. It is expected that the internal rate of return of the project will amount to 15.13% and the payback period will be 2 years.

Recently the company has received a permission from the municipality of Guangzhou to update the brewery. Zhujiang Brewery intends to turn the old factory and 69.1 sq. m of its territory into the center of the brewing culture and tourism. Investment in the cultural project will amount to 1.814 billion yuan, and the payback period will be 5 years.

In January 2016, the major shareholders of Zhujiang Brewery Group have acquired 525.2 thousand of the holding shares that is 0, 0772% of the total emission. Over the next 6 months, starting from January 13, it is expected the issue of shares at a cost of 100 million yuan that does not exceed 6 801 617 shares.

3 Feb. 2016



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