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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. Masan’s sales jump 90%, profits up 24% to $113m

Masan Group Corporation yesterday reported a revenue of VND30.6 trillion (US$1.37 billion) in 2015, as an increase of 90 per cent over the previous year, in HCM City.

The growth in 2015 was mostly contributed from consumption-related businesses, Masan said, and added that of the whole revenue, Masan Nutri-Science contributed VND14 trillion ($626.9 million). In which, the branded food and beverage businesses grew 4.7 per cent within the year, supported by the growth of 20.5 per cent of Vinacafe and three time bigger growth over 2014 of beer business.

Masan also reported a pro forma EBITDA (earnings before interest, taxes, depreciation and amortisation) ) of VND6.687 trillion ($299.1 million) for 2015, up 70.6 per cent over the same period last year. The group reported a net profit after tax of VND2.527 trillion ($113.1 million) an increase of 24.1 per cent over 2014.

According to the group, it made a $1.1 billion landmark partnership with Thailand's Singha Group to form a strategic partnership to better serve 250 million consumers in ASEAN with a broader portfolio of branded food and beverage products, in which Singha agreed to invest $1.05 billion in Masan Consumer Holdings (MCH) for a 25 per cent of stake and another $50 million in Masan Brewery for a 33.3 per cent of stake.

Overnight, Masan gains access to the Thai market with a strong partner, the first step in the group's greater objective of winning in Inland ASEAN including Viet Nam, Thailand, Myanmar, and Cambodia, in addition to Laos, whose consumers share similar tastes and preferences.

Established in 2000 in HCM City as a private enterprise, the group has worked in the food and drinks, banking and mineral mining sectors.

3 Feb. 2016



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