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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Vietnam. In January 2016 Sabeco produced 4 times more beer than Habeco

The Ministry of Industry and Trade of Vietnam released a report on the state of industrial production of beer, wine and soft drinks. According to the information received, in January 2016, the company Habeco produced 35.1 million litres of beer, while Sabeco – 138.5 million litres.

The total volume of beer production in Vietnam in the first month of 2016 reached 288.7 million litres, which is 15% more compared to the same period last year.
In January 2016, Sabeco, the largest Vietnamese brewery, was able to increase its production by 10.6% compared to the same period last year. In turn, Habeco reduced the production of beer by 5.1% and reached only 35.1 million litres. Thus, in January Sabeco produced 4 times more beer than Habeco.
By the end of 2015, Sabeco remained the leader in the beer market, producing 1.38 billion litres of beer. The second place was taken by Heineken with 729 million litres and the third place by Habeco with 667.8 million litres.
In Vietnam, with the approach of the New Year, retail beer prices have grown slightly and vary depending on the retail outlet. Thus, Saigon beer costs from 285000 to 295000 VND per barrel, Habeco costs 210000 VND, and the price may differ by 5000 VND. The price of Heineken beer varies up to 10,000 VND with the average cost of 370,000 VND.

6 Feb. 2016



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