The official launch of the new brewery Heineken Ltd Jiashan took place on 4 February. The launch of the new brewery is important not only for Zhejiang Province but for China as a whole.
Jiashan administration provides unprecedented support to the company, including employment, taxation, and transport communications.
Heineken (Zhejiang) Ltd. is the third branch of the corporation in China after breweries in Guangzhou and Hainan.
According to Chen Chunyang, General Manager of Heineken Asia Pacific Breweries in the East China region, the brewery used the best European technologies. All raw materials are also imported from abroad. This is likely to keep the quality and taste characteristics of Heineken beer.
The construction of the brewery is a part of the company’s strategy. In 2016, the company will keep on conquering the market of premium beer in China and responding to the increased demand for high-quality beer.