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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Following the results of 2015, the interest in Chinese beer in foreign markets remains unabated

In 2015, exports of the Chinese beer amounted to 265.3 million litres, which is 2.9% more than last year. Totally, 257.9 million liters of beer were sold abroad in 2014. In December 2015, the beer export volumes from China increased by 22.2% and amounted to 26.1 million litres.

The export share of the Chinese beer remains low, but it shows a steady growth. The trade balance remains negative, since the volume of the exports are two times lower than the imports of beer in 2015.

If we look at the general dynamics, the growth rates of exports slowed down last year. For example, in 2014 the export of beer in China increased by 3.6% and in 2015 by 2.9%. However, given a decreasing trend in production volumes and import growth, the dynamics of exports looks good.

9 Feb. 2016



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