The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Heineken, Carlsberg Forecast Profit Gains as Asia Sales Rise
Sales and profit will both increase in 2016 even with an “increasingly challenging external environment,’ Amsterdam-based Heineken said in a statement Wednesday. Carlsberg forecast operating profit will rise by a low single-digit percentage on an organic basis as the Copenhagen-based maker of Tuborg beer reported fourth-quarter earnings that beat analysts’ estimates.
Beer sales in oil-producing countries such as Russia and Nigeria have been weighed down by a decline of about 40 percent in the crude price since February last year. Heineken said the Chinese market slowed down last year, especially in the second half, though it offset that growth in other Asian markets. Heineken and Carlsberg are preparing to face an even-bigger competitor from Anheuser-Busch InBev NV’s planned purchase of SABMiller Plc.
“Vietnam is a market that Heineken points out as growing, I would expect the same thing for Carlsberg,” Javier Gonzalez Lastra, an analyst at Berenberg, said by phone. “China is changing, I’m not sure it will be such an exciting market in 2016, but Vietnam and southeast Asia are definitely up and running.”
Heineken shares rose as much as 1 percent in Amsterdam. Carlsberg gained as much as 2.3 percent in Copenhagen. Vietnam is Heineken’s third-largest market, after Mexico and Nigeria.
Profit before some items rose 16 percent to 2.05 billion euros ($2.32 billion) in 2015, Heineken said, matching the average estimate compiled by Bloomberg.
“Russia is not looking good,” due to the collapse in oil prices, Jean-Francois van Boxmeer, Heineken’s chief executive officer, said in an interview. “There is slight pressure in Africa and the Middle East.” The company said margins should expand “in line with our guidance.” The company has a medium-term target of a 40-basis point increase in operating margin.
Market leader Anheuser-Busch InBev agreed to buy nearest rival SABMiller last year in a deal now valued at about 72 billion pounds ($104.1 billion). The companies expect the deal to close in the second half of 2016. Smaller brewers have also gained market share from the larger producers in Europe and the U.S.
Carlsberg is cutting jobs and closing breweries after years of declining profit tied to Russia’s shrinking beer market. Turmoil in Ukraine and the ruble’s decline have dented consumer confidence in the country, where Carlsberg is the largest beermaker through its ownership of Baltika Breweries. The company said it will unveil its new strategy for growth to investors on March 16.
Fourth-quarter earnings before interest, taxes and one-time items fell 21 percent to 1.41 billion kroner ($210 million). The average of analyst estimates compiled by Bloomberg was for 1.22 billion kroner.
“Our businesses in western and eastern Europe had a challenging year,” Cees ’t Hart, chief executive officer since June, said in the statement. “As a consequence of the strong Asian results, however, 2015 marked the inflection point when the growth markets of Asia accounted for a larger part of the group than eastern Europe.”
The brewer has had a good start to the year in Russia and Carlsberg is interested in the craft beer segment, the CEO said on a call with reporters.
10 Feb. 2016