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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japan. Asahi offers over 400bn yen for Peroni, Grolsch

Asahi Group Holdings is offering a little over 400 billion yen ($3.48 billion) to purchase two European beer brands from SABMiller, proposing the biggest-ever overseas acquisition by a Japanese beer company.

Asahi finalized its proposal to buy Italian brand Peroni and Dutch brand Grolsch at a board meeting Tuesday, and is in discussion with SABMiller. The brands are being sold as part of an asset sale arrangement agreed to by Anheuser-Busch InBev, which is acquiring SABMiller.

Thai Beverage and others likely have made rival offers for the two brands. But San Miguel of the Philippines, which had expressed interest, abandoned the plan. The decision could come as early as this week.

If Asahi's bid wins, it would surpass the record held by Kirin Holdings for the largest acquisition by a Japanese beer company. Kirin turned Australia's Lion Nathan into a wholly owned subsidiary for 330 billion yen in 2009.

Asahi has focused on Asia and Oceania in its overseas expansion. Addition of two European brands with a long history in the region would allow the company to broaden its overseas strategy, and provide new sales channels to market its signature Super Dry beer.

10 Feb. 2016



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