Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Kazakhstan allowed selling of draught beer in PET bottles
The main producers of draught beer are independent enterprises. They sell their products in kegs through a network of specialized shops, where fresh beer is poured into PET bottles during the realization. Many customers in Kazakhstan prefer this beer more than mass brands in a glass bottle.
“To avoid further disagreements in the interpretation of legal norms and possible sanctions against the retailers, we initiated amendments to the legislation. In particular, we offered to introduce such concepts as “the purchase of alcohol products” and “draught”. These amendments of NCE sent to the Majilis, and at the end of last year they were accepted. Now, article 9 of the Law states that the turnover of alcohol products in plastic containers is prohibited, with the exception of beer and beer beverage. That is, the entrepreneurs should not have any concerns in this regard,” Renat Davletpaev, the head of the legal Department of the Chamber of Entrepreneurs of Kostanaj oblast, told to the Tengrinews.kz.
We should remind, that in Kazakhstan, the ban on the sale of beer in plastic bottles came into force on 12 July 2014. Thus, according to the document, the turnover of alcohol products in plastic containers, bottles without labels, and tin containers is prohibited. The latter did not affect beer and low alcoholic beverages with strength less than 12 percent. The term turnover means export, import, purchase, storage, wholesale and retail trade.
It was reported that the ban disturbed the brewers in particular it revolted entrepreneurs of East Kazakhstan. The businessmen of Pavlodar said that they risk going bankrupt because of the ban on the sale of beer in plastic bottles. It was noted that the Chamber of Entrepreneurs of WSO will file a request with the Government for the State for help in solving the problem.
10 Feb. 2016