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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Steps to check illicit liquor at jatara in Telangana

Telangana Excise Department is on the vigil to prevent sale and consumption of illicitly distilled liquor during the Medaram jatara in Warangal district which draws lakhs of devotees.

After the policy decision of the Government to ban ‘gudumba’ and promote liquor brewed in distilleries permitted by the government and through the Telangana State Beverages Corporation Ltd., the sale of ordinary liquor increased by 100 per cent as those hitherto consuming the ‘gudumba’ apparently shifted to the safer variety.

But department sources said that the Medaram congregation would be the time to be vigilant to prevent brewing and sale of illicitly distilled liquor. Apart from the loss of revenue to the government, the concern is more about ill effects of the illicit liquour.

The Beverages Corporation proactively set up new additional depots at Tadvai and Reddygudem in Warangal so that permit holders who should be only tribals could take stocks and sell them to cater to those lakhs of people coming for Medaram Jatara from February 14 to 20.The actual dates of jatara are from February 17 to 20. “We already sent the stocks to the new depots and they will be wound up after February 20,” official sources said.

11 Feb. 2016

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