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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. A question to Congress, on bars in Karnataka

Communist Party of India (CPI) State secretary Kanam Rajendran has questioned the sincerity of the Congress in implementing its liquor policy as the same party was busy sanctioning hundreds of bars in neighbouring Karnataka.

Speaking to mediapersons on the sidelines of the party’s pre-election roadshow ‘Janakeeya Yatra’ here on Thursday, Mr. Rajendran wanted Congress vice president Rahul Gandhi to clarify on the issue. He said the Congress government in Karnataka was in the process of sanctioning 1,500 bars, most of them in areas bordering Kerala.

Reacting to a question Mr. Rajendran said the Left Democratic Front stance on liquor policy was clear as the front stood for temperance and not liquor ban. The details of the policy would be delineated either in the election manifesto or after coming to power. The CPI leader alleged that the government claim on closing down the bars was false as 418 of them had already been turned into beer and wine parlours.

“This has resulted in soaring consumption of beer which has gone up by 95 per cent and that of wine, by 131.7 per cent. There has also been a quantum jump in the consumption of hard liquor in December compared to November,” he said. On the expansion of LDF base, Mr. Rajendran said parties would be inducted on the basis of their policies. Kerala Congress (M) should first redefine its policies and specifically reject their support for the regional trade agreement with ASEAN for the LDF to consider its induction into the coalition, he said.

12 Feb. 2016

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