Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. A question to Congress, on bars in Karnataka
Speaking to mediapersons on the sidelines of the party’s pre-election roadshow ‘Janakeeya Yatra’ here on Thursday, Mr. Rajendran wanted Congress vice president Rahul Gandhi to clarify on the issue. He said the Congress government in Karnataka was in the process of sanctioning 1,500 bars, most of them in areas bordering Kerala.
Reacting to a question Mr. Rajendran said the Left Democratic Front stance on liquor policy was clear as the front stood for temperance and not liquor ban. The details of the policy would be delineated either in the election manifesto or after coming to power. The CPI leader alleged that the government claim on closing down the bars was false as 418 of them had already been turned into beer and wine parlours.
“This has resulted in soaring consumption of beer which has gone up by 95 per cent and that of wine, by 131.7 per cent. There has also been a quantum jump in the consumption of hard liquor in December compared to November,” he said. On the expansion of LDF base, Mr. Rajendran said parties would be inducted on the basis of their policies. Kerala Congress (M) should first redefine its policies and specifically reject their support for the regional trade agreement with ASEAN for the LDF to consider its induction into the coalition, he said.
12 Feb. 2016