The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
India. After a period of lull, liquor sale witnesses spurt in Tamil Nadu
In December 2015 around 41.17 lakh cases of Indian Made Foreign Spirit (IMFS) and 12.29 lakh cases of beer were sold. Last month (January 2016) the sales data stood at 48.23 lakh cases of IMFS and 15.33 lakh cases of Beer.
“If you look at the statistics for January 2015 around 44.94 lakh cases of IMFS and 13.99 lakh cases of beer was sold. As Tamil Nadu is marching towards election, sales will slowly pick up,” said a senior Tasmac official.
Liquor sales across the State dwindled from 2013-14. Beer sales fell by 12 per cent for the first time and this was followed by IMFS.
“Despite the dip in sales (almost six per cent) revenue wise we performed well due to the price hike,” the official said. The official explained that the SWOT (Strength Weakness Opportunities and Threats) analysis that Tasmac did eight months ago in all its 6,814 outlets has transformed the business dynamics.
The SWOT matrix showed that the strengths were availability of human resources, ample godown space, good transportation and more varieties of brands. On the weakness front it indicated that the stock manufactured was not despatched on time and there was no scientific method of stocking goods in retails outlets.
“The stock was randomly arranged in shelves. We reworked on this and ensured that products that would attract consumer’s interest were kept in front,” the official said. “The Opportunity for us was all these weakness can be rectified. The threat we have is illicit liquor which was not under our control,” he added.
With elections nearing, Tasmac which has revenues of around Rs. 27,000 crore is confident of touching Rs. 30,000 crore.
Presently around 70 lakh people, less than 10% of the State’s population consumes liquor at their outlets everyday.
12 Feb. 2016