Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Vietnam. The retailers has sold twice as expensive beer during three days of the New Year
According to a survey conducted in retail stores and outlets, the prices of beer have risen from 10 to 20 thousand VND per barrel. In the rural areas of Hanoi and Huda, where people buy more beer, the prices have risen from 15 to 30 thousand VND per barrel.
Representatives of many retail stores Vinh City (Nghe An) say that the cold weather before the New Year did not allow to make large stocks of beer and refill them during the Lunar New Year was very difficult. This led to shortages of goods, as demand for beer in the New Year has risen sharply compared to the previous period.
Besides the fact that the beer in Vietnam is a traditional New Year drink, weather factor was in play too. After a long period of cold weather, a long-awaited heat came in Vietnam, which contributed to active beer buying.
12 Feb. 2016