10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Philippines’ San Miguel says no longer selling $500 mln banking stake
San Miguel, whose varied interests include power generation, telecommunications and beer, now plans to inject up to 6 billion pesos ($126 million) in Bank of Commerce, President Ramon Ang said in an interview, after failing to find a buyer.
"We are never going to sell," Ang told Reuters. "We can be a minority shareholder if someone can put money in and manage it."
San Miguel has been looking to sell out of banking for at least two years and use the proceeds to expand in oil and gas. It came close in 2013 when talks ended with Malaysian lender CIMB Group Holdings Bhd, and again in October last year with Japan's Mizuho Financial Group Inc.
The conglomerate has pursued aggressive expansion since 2008 in search of revenue, adding such businesses as mining and oil refining to its staple of food and beverage. It is still looking for acquisitions, but will now keep banking in its portfolio.
San Miguel owns about 60 percent of Bank of Commerce, ranked 17th locally by assets. It aims to grow the lender through its application for a universal banking licence which would allow it to offer investment banking services, Ang said.
Astro del Castillo, managing director of brokerage First Grade Finance, said the challenge for Bank of Commerce is simply to attract more customers, both retail and institutional.
"They have to boost their accounts and their lending and that is a lot of work," del Castillo said.
San Miguel plans to sell up to 73 billion pesos worth of preferred shares over three years, partly to fund expansion. It will offer the first 30 billion pesos worth in March, said Chief Financial Officer Ferdinand Constantino at the same interview.
Ang also said talks to partner Australia's Telstra Corp Ltd in Internet services in the Philippines were ongoing, but that San Miguel could launch a service alone this year.
"With or without partners we will go ahead," he said.
Telstra late Friday confirmed the ongoing negotiations.
"We are still in talks with San Miguel on a potential investment in the Philippines," James Molan, group manager for international communications of Telstra, said in an e-mail.
($1 = 47.4970 Philippine pesos)
15 Feb. 2016