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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. Based on the results of 2015, beer production continues to grow rapidly

In contrast to China, where the beer market continues to fall, the brewing industry in Vietnam shows excellent results. Based on the results of 2015, the volume of beer production has increased by 7.2% to 33.84 million hectolitres. In 2014 this figure was 31.58 million hectolitres.

In particular, March 2015 was a record for the Vietnamese brewers. At that time they produced 2.34 million hectolitres of beer, which is 17.2% more than in the same period last year. In December 2015 the growth of production amounted to 12.1%.


For the Vietnamese beer is not just a refreshing drink, but an important part of the culture of consumption. Not surprisingly, the January price increase had less impact on the volumes of production and consumption.

Despite the introduction of special consumption tax in January 2016, the month was very productive for the brewing industry of Vietnam. It was brewed 2.89 million hectolitres of beer, which is almost 15% more than in January 2015. Comparing the rates of growth of the industry, there was only a slight slowdown in 2015 (in 2014 the growth was 8.58%).

15 Feb. 2016



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