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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Campaign against liquor shops in Tamil Nadu

Makkal Athikaram, which has been spearheading protests demanding the closure of TASMAC-run liquor shops in the State, on Sunday urged the people to rise in unison to bring about an end to the liquor shops.

Similar to its popular form of protests, it once again chose to highlight the evil of alcohol consumption through folk songs and street plays at a special anti-liquor conference here on Sunday. A large number of participants including woman and children, who came different parts of the State, cheered when song after song were sung by the members of Makkal Athikaram against liquor. A troupe from Kerala staged its show in support of the demand.

The speeches of various speakers revolved around the loss of innumerable lives due to addiction to liquor.

Some women, who lost their breadwinners due to alcoholism, narrated their tales. They blamed the government for making people addicts to generate revenue at the cost of lives of thousands of people.

C. Raju, State Coordinator, Makkal Athikaram, said in spite of innumerable protests, the government had not heeded to the demand of closing State sponsored sale of alcohol through TASMAC outlets. So, people should “use their power” to close the liquor shops.

Maruthaiyan, general secretary, People’s Art and Literary Association, Kaliappan of Makkal Athikaram, S. Kovan, who was arrested for penning a song against the State Government, among others spoke.

16 Feb. 2016



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