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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. The turning point in the brewing industry has happened long ago

The last two years were not an easy period for Chinese brewers. Some analysts and business publications say about the unexpected decline in the industry. Look at the situation historically.

Based on the last 10 years, we can see the following situation. In the period from 2005 to 2007, the production of beer in China grew at double digit rates. With the 2008 crisis, the rate has slowed dramatically, and then sharply renewed. But after the peak in 2011, the industry has demonstrated stably low rates of growth until 2014, when the first decline occurred. From that year, the operational data on the dynamics of beer production were mostly negative.

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Thus, the year 2014 was a moment when the problems of the Chinese brewing became evident. However, since 2012 there has been a future decline in the industry.

19 Feb. 2016

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