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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. Successful beginning of the year for Yanjing Brewery, in January they sold 142 million liters of beer

In early spring, the results of Yanjing Brewery’s (Guilin Liquan) in Guangxi Province in January 2016 became known. The brewery produced 141.9 million liters of beer with a growth of 4.5% during the first month of the new year.

In monetary terms, the sales of products of Yanjing Brewery increased by 9.64% to 514 million yuan. Due to this, the treasury received 101 million yuan of taxes.

The profit of the company amounted to 126 million yuan, which is 47.86% more than the same month last year. This is the best result in the company’s history, since 1980.

In the new year, Yanjing Brewery plans to optimize the product range, improve product quality and competitiveness and to improve distribution. The company’s beer sales are expected to reach 1215 million litres in 2016.

22 Feb. 2016



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