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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. VLB management: the sale of Larue brand to the Chinese is just a rumor

On the ninth day after the celebration of Chinese New Year, the representatives of the management of Danang visited the local brewery of VBL Company. The company's management denied the information about the sale of the famous Vietnamese beer brand Larue.

Recently, rumors about the sale of Larue brand to China have spread around the city. In fact, they have not been confirmed, however, began to affect the economic activities of VBL and psychological mood of consumers.

Mr. Leo Evers, Chief Executive Officer of Vietnam Brewery Limited, said: “It's just a rumor. We have been producing beer Larue for over 100 years in accordance with European quality standards and according to European technology. Over the past few years we have not had any changes in relations with our partners and owners. This state of affairs will continue in the near future.”

24 Feb. 2016

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