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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Myanmar. Dagon Brewery launching a line of beer in cans

Myanmar is a home for about 55 million people, including many beer lovers. Due to this, Dagon, as the second largest brewery of the country, is developing rapidly and the demand for its products is growing rapidly. In particular for beer in cans.

In this regard, the company plans to establish in Yangon (the largest city in Myanmar) a line for bottling beer in cans. The Krones company, the largest manufacturer of bottling lines will implement the new project. The package includes a full set of required elements of Volumetic can-filling system and Ferrum сanning technology. The capacity of the line is 24000 cans per hour.

After completion of the project of brewery’s re-equipment it will be the third brewery with similar packing equipment in South East Asia.

Dagon Brewery already collaborated with Krones in 2014. At that time, there was the line for bottling beer in glass bottles with production capacity of 28,000 bottles per hour.

25 Feb. 2016



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