Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Halal “Bavaria” in Malaysia
Then this Malaysian businessman found a way to work around this law by producing non-alcoholic beer, Bavaria 0.0%! It’s essentially a malt beverage, just like Milo and Horlicks. Unfortunately, the businessman Ruzi Shuib hasn’t gotten the Jakim stamp of approval for his beer, and as long as they won’t sign off on it, it’s gonna be a challenge to break into the market, as one KL restaurateur put it, customers were put off by the bottle which looked like a regular beer bottle.
If it’s just another Milo or Horlicks tho, what’s the problem? Actually sources were saying some of these so-called halal beer might not be halal coz when they tested Istak (an Iranian brand), it was found to contain 0.5% alcohol. The approved level in Malaysia is 0.01%. But like that, tapai contains 5% wor, yet we still see shops selling.
On top of that, Jakim refuses to certify any product with ‘beer’ in the name…even if it has no alcohol. That’s why A&W renamed its root beer, A&W Sarsaparilla, in 2009 to get its cert. At the same time, other non-alcoholic beers, Barbican from Saudi Arabia and Istak from Iran are also NOT Jakim approved. However, Barbican is no problemo in the eyes of the National Fatwa Council.
Wall Street Journal reported Euromonitor analyst Amin Alkhatib’s predictions that non-alcoholic beer sales in the country will grow from 3 million litres in 2013 to 3.6 million litres by 2016. Yet, we are still faaaaaar behind the Middle East where 1.43 BILLION litres of beer was sold in 2013.
29 Feb. 2016