Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Beer in Philippines’ first Japanese seafood market
What's unique about the beer is that it uses a rare kind of yeast which yields outstanding fermentation and produces elegant and sophisticated flavor and aroma.
Apart from its manufacturing expertise, it employs new technologies including “dream technology” which helps retain the flavor and taste of a freshly-made beer, without using preservatives, but only by leveraging the natural "powers" inherent to the ingredients.
With the arrival of the Japanese market concept, guests and Japanese cuisine lovers will be able to truly experience the most unique and authentic Japanese market dining and drinking experience.
11 Mar. 2016