Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Vietnam. Nielsen: beer sales and FMCG continue to grow
The results show that in the fourth quarter of 2015 the consumer goods sector, including beer, continued to grow. The FMCG sector has grown by 5.7% versus 4.5% in the third quarter.
The beer market continues to grow. Beverages industry has increased by 7.7%. This products segment provides 38% of total sales of FMCG. In comparison, milk production has increased by 3.7%.
It is noteworthy that in 2015 the sales of FMCG in rural areas increased by 5.5%. First, it shows the growth of purchasing power in rural regions. Second, the market transformation has allowed companies to take advantage of the situation and to make timely decisions, which gave the opportunity to increase their profits.
14 Mar. 2016