Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
China. Midtown Shangri-La Opens with In-House Craft Brewery in Hangzhou
Situated in the mixed-use Kerry Central Complex in Xiacheng district, the interior design of the new 13-storey hotel strongly alludes to West Lake, Hangzhou's scenic landmark attraction and UNESCO World Heritage Site. Displayed throughout the guest rooms are lotus flower emblems (the flower blooms in summertime along the lake), as well as pieces of the ice crack Ge Kiln porcelain that Hangzhou is famous for. In the lobby, a wavy chandelier twirls overhead resembling water ripples, while a traditional Chinese silk painting of the West Lake adorns the chi-chi setting.
In real life, the West Lake—surrounded by a fawning entourage of cloud-capped hills—is really just five minutes away from the hotel by foot.
But a visit to the vast West Lake need not leave one feeling like thirsty fish. Enter the new hotel's in-house Midtown Brewery. Here, a resident brew master offers you a selection of specialty hand-crafted beers—think Ales, Pale Ales, Lagers, Porters and Stouts with a local twist—while waving various small plates of Asian tapas in your direction if you are so peckishly inclined. If you are really, really hungry, you'd find more substantial eats like grilled meats and comfort dishes. Thirst and hunger have no place at the tables here.
16 Mar. 2016