Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Danish brewer Carlsberg unveils new plans to promote growth in Asia
The priorities of the strategy, known as SAIL'22, are based on key global trends, value drivers of the global beer industry and the Carlsberg Group's strengths, the company said in a statement.
"The SAIL'22 initiatives build directly on our strengths, including strong market positions, excellent portfolios of international and local brands, our strong heritage, compelling innovation capabilities as well as proud and engaged employees," said Carlsberg CEO Cees 't Hart in the statement.
Carlsberg said it will accelerate the growth in Asia by strengthening the brewery's position in the large beer markets of China, Vietnam and India.
Carlsberg suffered a loss of 2.582 billion Danish krones (385 million U.S. dollars) last year. It launched a cost-saving program which is expected to generate annual benefits of 1.5 to 2 billion krones by 2018.
According to the statement, about half of the benefits will be reinvested into the SAIL'22 initiatives. (one U.S. dollar = 6.7 Danish krones)
18 Mar. 2016