Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
India. Tasmac Tries to Buy Time to Identify, Shift Outlets Near Temples and Schools
Recording the assurance, the Bench of Chief Justice SK Kaul and Justice MM Sundresh closed a PIL and posted on September 16 the matter of fulfilling the first part of the assurance.
The PIL from social activist A Narayanan sought to declare Rule 8(1) of the Tamil Nadu Liquor Retail Vending (in Shops and Bars) Rules 2003 as unconstitutional as it lay down that “No shop shall be established in Municipal Corporations and Municipalities within a distance of 50 metres and in other areas 100 metres from any place of worship or educational institutions” and then
adds that “provided that the distance restriction shall not apply in areas designated as ‘Commercial’ or ‘Industrial’ by the Development or Town Planning Authorities.”
Narayanan prayed for a directive to ensure that no liquor shop or bar or pub or such other sets-up serving liquor was located within 500 metres in municipal corporations and municipalities and 1000 metres in other rural areas from any educational institution, hospital, place of worship and residential areas.
When the matter came up for hearing, the Additional Advocate-General produced an order passed by a division Bench of the Madurai Bench on August 27, 2015 in which Rule 8(1) of the TN Liquor Retail Vending Rules 2003 was examined in the context of “how the distance between the Tasmac shop and educational institutions has to be measured”.
The present Bench also informed the TASMAC senior counsel that in terms of the order dated August 27, 2014 in another case, reference was made in TN Survey and Boundaries Act and the Rules framed thereunder. In terms of section 4 of the said Act, the State government had to appoint Survey Officers. Measuring the distance scientifically was set out in the TN Survey and Boundaries Rules, it added.
When the matter came up on Thursday, the senior counsel for TASMAC gave the above assurance. He added that if the shops were found located as per Rule 8 (1) of the said Rules, then those shops would be shifted with the permission of the District Collector as per Rule 9. He prayed for six months time to collect the data on the location of 6,776 shops and another six months to shift them.
18 Mar. 2016