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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Stake hike doesn’t change UBL governance structure: Heineken

Amid speculations that Heineken could take control of Vijay Mallya-led United Breweries Ltd, the Dutch beer maker today said its increasing stake in UBL to 43 per cent recently will not result in any changes in Indian brewer's governance structure.

Mall"Heineken can confirm that it has acquired in total 21,15,088 UBL shares... The transaction increases Heineken's stake in UBL from 42.2 per cent to 43 per cent...It does not result in any changes to the UBL governance structure," a Heineken spokesperson told PTI in an emailed response.

The spokesperson further said: "Heineken continues to be positive about the prospects of the business in India. India has highly favourable demographics with strong economic fundamentals, so the market remains an exciting opportunity for continued growth."

Last week, Heineken International consolidated its stake in UBL by picking up over 21 lakh shares of Vijay Mallya-led firm for Rs 179 crore through open market transactions.

The spokesperson said Heineken had acquired in total 21,15,088 UBL shares.

"We acquired 6,00,000 UBL shares from Yes Bank for Rs 847 per share, 8,52,548 UBL shares from ECL Finance for Rs 845 per share and an additional 6,62,540 UBL shares from ECL Finance for Rs 847 per share, respectively... The total price was 24 million euro," he added.

Earlier this month, Vijay Mallya left India for the UK amid growing clamour for recovery of over Rs 9,000 crore dues to banks by now-defunct Kingfisher Airlines.

Since then, there have been speculations that Heineken, being the largest investor in UBL, is looking to increase its stake and also take control of the company.

Mallya is under pressure to pay-off the dues. In a stern warning to wilful defaulters like Vijay Mallya, Finance Minister Arun Jaitley has said that they should settle their dues honourably with the banks or else be ready to face "coercive action" by lenders and investigative agencies.

"I don't want to make any comments on individual cases but I think it's a responsibility of large groups like his (Vijay Mallya's) to honourably settle their dues with the banks," he had told PTI in an interview here.

30 Mar. 2016

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