The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Myanmar. Military-Linked UMEHL Transitions Into Public Company
According to state-run media, shares for UMEHL, which was founded in 1990 with two shareholder groups, will be consolidated into one group. This move by the board of directors and shareholders will effectively transform UMEHL from a special company, under the 1950 Special Companies Act, into a public one, under the 1914 Myanmar Companies Act.
An anonymous UMEHL official confirmed the conglomerate’s organizational restructuring but could not provide any additional details.
UMEHL has many businesses to its name, including Bandula Transportation, Myanmar Brewery Limited, Myawaddy Bank, Myawaddy Trading and, more controversially, jade mines in Kachin State.
Soe Tun, chairman of the Myanmar Automobile Dealers Association and vice president of the Myanmar Rice Federation, said he welcomed UMEHL’s transformation because it meant that it would have to follow the same rules as most other companies.
“It [UMEHL] will be more transparent and there will be equal chances for other businesses,” Soe Tun said.
Under military rule, UMEHL was free to monopolize businesses in various sectors.
“For example, it monopolized the beer and cigarette markets. … We couldn’t compete with them on a level playing field,” said a local, Rangoon-based businessman.
Zaw Lin Htut, chief executive officer of the Myanmar Payment Union, said that while UMEHL’s profits would not go toward the government’s budget, the organization will have to pay taxes according to the Public Companies Act.
“As a public company, there will be more transparency and accountability, and more responsibility, too. They’ll have to pay taxes,” Zaw Lin Htut said.
“But if the Defense Ministry is a shareholder, they [the ministry] will receive a dividend, and according to tax law, no taxes would need to be paid on this dividend,” he added.
In the past, UMEHL and its many different businesses have been accused of tax avoidance. Since Burma’s shift to a quasi-civilian government in 2011, however, they have frequently topped the annual list of corporate tax payers.
1 Apr. 2016