Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
China. In 2015, Yanjing Beer sales fell by 9.23%
Yanjing Beer recorded a sales volume of beer of 5.321 million thousand-litres for the year 2014.
The operating profit amounted to HK $14.07 billion at a capital cost of HK $730 million.
The company has already optimized the structure of production aimed at improving competitiveness of products.
The sales of Yanjing Beer Company for the price of 2500 yuan per 1000 litres accounted for 45% of total sales. The share of the main brand Yanjing ("Yanjing fresh beer") increased by 5 percentage points over the same period last year and accounted for 73% of the company's beer sales. Its strategic "1+3" brands (Yanjing, plus Liquan, Huiquan and Snow Deer) are accounting for 94% of overall sales.
0.535 million thousand-litres of canned beer were sold, which is 16.25% more than last year.
In 2015, the value of Yanjing brand increased by 21.5% and reached 80.268 billion yuan.
4 Apr. 2016