Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Russia. The Communists decided to remove the red star from the Heineken logo
“We're going to send a letter to the government on the protection of our symbols, including the red star, the symbol of victory, which is on our battle banners,” explained Soloviev, “Because sometimes are used for commercial purposes, and the state must ensure the protection of state symbols from the commercial use by foreign companies.”
According to him, foreigners «have nothing to do with our symbols». First of all it is necessary to prohibit the usage of the red star for the companies of those countries that support international sanctions against Russia, Soloviev said. The MP explained that the restrictions will affect domestic companies «only if they intentionally distort the symbols and use them in the incorrect».
Red star is present in the logos of a number of brands. The most popular foreign goods «with a star» on the Russian market is the Heineken beer. The emblem is used by the company since the nineteenth century.
In Russia, red star is a part of the Armed Forces flag, which depicts the state emblem ― the double-headed eagle in the center of the red cloth, and four stars in the corners. The symbol is also used in the logo of the TV channel «Zvezda».
6 Apr. 2016